Fortress Surgeon Digital Marketing, a surgeon digital marketing agency, reveals an expanded search engine optimization service for plastic surgeons, concentrating on on-line exposure, person engagement, and practice development. Lauren's focus on ROI and interest for locating the vital details that transform campaigns from excellent to terrific consist of establishing a grand scale multivariate examination framework making use of fractional factorial analysis for recognizing ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing a projection approach for anticipating ROI prior to media financial investment.
One of things Martin enjoys most concerning his function is the possibility to study and comprehend the nuances of both established and brand-new markets, and via growing his understanding of them seek the Holy Grail of product-market fit.
He leads a team of media method, media preparation, media acquiring and media execution specialists that collaboratively make certain that project objectives are achieved in order to make the most of engagements and ROI. Lauren's career in digital and media started in the 90's, just as digital became a practical advertising and marketing network.
While at Underscore, she spent three years educating Internet search engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years ago, when they figured out just how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail acquisition.