Fortress Surgeon Digital Marketing, a cosmetic surgeon digital marketing company, introduces an increased SEO service for cosmetic surgeons, focusing on online visibility, patient involvement, and technique growth. In her previous function as VP of Biddable Media Daga concentrated on the marketing of health and wellness & health brand names via all lifecycle phases: starting from medical trial employment campaigns, via the pre-launch market-shaping, launch and advertising stage, finishing with patent expiry and advertising and marketing sunsetting.
A 25-year professional in the healthcare advertising and marketing area, Tracey started her profession as an agency account individual for an array of pharma brand names and later headed the advertising and marketing effort to launch a first-of-its kind site in the glasses and eyecare space.
It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, a basic differentiation in the market. She thinks Underscore is the model for how media and marketing companies should, and will, advance in the future.
While at Underscore, she invested three years teaching Internet search engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years ago, when they identified just how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.