Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic marketing firm, introduces an increased SEO solution for cosmetic surgeons, concentrating on on-line visibility, individual interaction, and technique growth. Lauren's concentrate on ROI and enthusiasm for discovering the essential details that change campaigns from good to wonderful include developing a grand scale multivariate test framework using fractional factorial evaluation for comprehending ROI potential in digital media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and developing an estimate technique for anticipating ROI prior to media investment.
A 25-year professional in the healthcare marketing and advertising room, Tracey began her profession as an agency account person for a selection of pharma brands and later on spearheaded the marketing initiative to launch a first-of-its kind website in the eyewear and eyecare room.
He leads a team of media method, media planning, media purchasing and media execution professionals who collaboratively ensure that campaign objectives are achieved in order to make best use of roi and involvements. Lauren's profession in electronic and media began in the 90's, equally as electronic ended up being a feasible advertising and marketing channel.
While at Underscore, she spent 3 years educating Search Engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they figured out how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail purchase.