As a business looking to expand its reach through messaging, creating a product catalog on whatsapp web Business can be a very effective way to showcase your offerings to customers. The feature, rolled out by WhatsApp in collaboration with several e-commerce platforms, allows businesses to easily create and share product catalogs with their customers through the messaging app.Benefits of Creating a Product Catalog on WhatsApp Business
Using WhatsApp Business for product catalogs can lead to increased customer engagement, as it simplifies the purchasing process, ultimately driving sales and revenue for businesses. Additionally, WhatsApp's huge user base and the increasing adoption of online shopping make it an attractive platform for businesses to showcase their products.
Requirements for Creating a Product Catalog on WhatsApp Business
To create a product catalog on WhatsApp Business, you will need to have a verified WhatsApp Business account. WhatsApp Business is a free app that allows businesses to communicate with their customers and send them notifications. If you do not have a WhatsApp Business account, you will need to apply for one on the WhatsApp website.
Once you have a verified WhatsApp Business account, you will need to connect it to a supported e-commerce platform such as Shopify, Magento, or BigCommerce. These platforms allow you to create and manage product catalogs that can be synced with WhatsApp Business.
Configuring Product Catalog on WhatsApp Business
To configure your product catalog on WhatsApp Business, navigate to the settings and choose the product catalog option. Set the catalog name, description, and connect it to your e-commerce platform before saving and configuring it to display on your WhatsApp Business profile.
Setting up and Managing Products in the Catalog
Once you have configured the product catalog, you can set up and manage products in the catalog by following these steps:
- Log in to your e-commerce platform and create a new product.
- Enter the product details such as title, description, price, and images.
- Click save and the product will be synced with WhatsApp Business.
- Customers can browse the product catalog on WhatsApp Business and purchase products directly from the messaging app.
WhatsApp Business provides a built-in analytics feature that allows businesses to track sales and revenue generated through the product catalog. The analytics feature provides insights into the product catalog performance, including the number of views, clicks, and purchases.
For accessing the analytics feature of your WhatsApp Business product catalog, start by navigating to the settings, clicking on the analytics option, and then selecting the product catalog analytics tab to view the analytics data and track sales and revenue generated.
In summary, creating a product catalog on WhatsApp Business is a great way to present your products to customers and drive sales, and by properly configuring the feature, businesses can effectively increase customer engagement and sales through the messaging app.