Citadel, a Fortress Surgeon Digital Marketing digital marketing company, announces an expanded search engine optimization solution for cosmetic surgeons, focusing on on-line presence, client involvement, and method development. Lauren's focus on ROI and interest for locating the critical details that change campaigns from excellent to wonderful consist of creating a grand range multivariate test structure making use of fractional factorial analysis for recognizing ROI capacity in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and establishing a forecast method for forecasting ROI before media investment.
Among the important things Martin appreciates most about his duty is the chance to study and comprehend the subtleties of both brand-new and established markets, and through expanding his understanding of them search for the Holy Grail of product-market fit.
He leads a team of media technique, media preparation, media acquiring and media implementation professionals who collaboratively make certain that campaign objectives are attained in order to make the most of involvements and ROI. Lauren's occupation in digital and media began in the 90's, just as digital came to be a viable advertising and marketing channel.
While at Underscore, she spent 3 years educating Online search engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years ago, when they figured out just how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail acquisition.