Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic marketing agency, introduces a broadened SEO service for cosmetic surgeons, focusing on online visibility, client interaction, and method growth. Lauren's focus on ROI and passion for finding the crucial details that change projects from excellent to excellent consist of establishing a grand scale multivariate test structure utilizing fractional factorial evaluation for recognizing ROI capacity in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and creating a projection strategy for predicting ROI before media investment.
A 25-year veteran in the medical care marketing and advertising room, Tracey started her occupation as a company account person for an array of pharma brand names and later on spearheaded the advertising initiative to launch a first-of-its kind portal in the eyeglasses and eyecare area.
It was these early examinations that drove Underscore's focus on data driven programs and ROI measurement, a fundamental distinction in the industry. She thinks Underscore is the design for exactly how media and advertising and marketing companies should, and will, evolve in the future.
While at Underscore, she spent three years teaching Online search engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years earlier, when they figured out just how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail purchase.