Citadel, a cosmetic Fortress Surgeon Digital Marketing digital marketing agency, announces a broadened search engine optimization solution for plastic surgeons, concentrating on online visibility, patient engagement, and method growth. Lauren's concentrate on ROI and interest for finding the critical details that transform campaigns from great to wonderful consist of establishing a grand scale multivariate test framework utilizing fractional factorial evaluation for understanding ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and creating a projection strategy for forecasting ROI before media financial investment.
A 25-year expert in the medical care marketing and advertising space, Tracey began her job as a company account individual for a variety of pharma brands and later spearheaded the marketing effort to introduce a first-of-its kind site in the glasses and eyecare area.
It was these very early tests that drove Underscore's focus on information driven programs and ROI dimension, a fundamental differentiation in the industry. She believes Underscore is the design for how media and advertising firms should, and will, evolve in the future.
While at Underscore, she invested three years instructing Search Engine Advertising at the WSE College in Krakow. Among her faves memories of operating at Underscore was years ago, when they determined exactly how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail purchase.