Fortress Surgeon Digital Marketing, a surgeon digital advertising agency, announces an expanded search engine optimization solution for plastic surgeons, concentrating on on-line exposure, patient interaction, and method development. Lauren's focus on ROI and enthusiasm for discovering the crucial information that change projects from good to great consist of establishing a grand range multivariate test framework utilizing fractional factorial evaluation for understanding ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a projection approach for anticipating ROI before media investment.
A 25-year expert in the healthcare advertising and marketing space, Tracey started her job as an agency account person for a selection of pharma brands and later pioneered the advertising initiative to release a first-of-its kind portal in the eyewear and eyecare area.
It was these very early tests that drove Underscore's focus on information driven programs and ROI dimension, a basic differentiation in the sector. She believes Underscore is the model for how media and advertising companies should, and will, advance in the future.
While at Underscore, she spent three years educating Online search engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years back, when they found out just how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail acquisition.
A 25-year expert in the healthcare advertising and marketing space, Tracey started her job as an agency account person for a selection of pharma brands and later pioneered the advertising initiative to release a first-of-its kind portal in the eyewear and eyecare area.
It was these very early tests that drove Underscore's focus on information driven programs and ROI dimension, a basic differentiation in the sector. She believes Underscore is the model for how media and advertising companies should, and will, advance in the future.
While at Underscore, she spent three years educating Online search engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years back, when they found out just how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail acquisition.