Fortress Surgeon Digital Marketing, a surgeon electronic advertising and marketing firm, introduces a broadened SEO solution for cosmetic surgeons, concentrating on on-line exposure, person interaction, and practice growth. Lauren's focus on ROI and interest for locating the important information that transform projects from good to excellent include developing a grand range multivariate test structure utilizing fractional factorial evaluation for comprehending ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a forecast strategy for anticipating ROI prior to media investment.
A 25-year veteran in the medical care marketing and advertising area, Tracey began her occupation as a company account individual for a selection of pharma brand names and later led the advertising and marketing effort to launch a first-of-its kind website in the eyeglasses and eyecare area.
It was these early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, an essential differentiation in the industry. She thinks Underscore is the model for how media and advertising companies should, and will, evolve in the future.
While at Underscore, she spent three years educating Online search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they figured out exactly how to map Nielsen information to Yahoo's target market base and prove out ROI from digital media to retail purchase.